Privacy Policy

Last updated: January 30, 2026

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our Service. It informs you about your privacy rights and how the law protects you. We use your personal data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Consent and Tracking Technologies

Before any cookies, tracking pixels, or similar technologies (such as those used by Meta, Google Ads, Bing Ads, Google Tag Manager, and Google Analytics) are deployed on your device, we obtain your explicit informed consent where required by law. You can manage or withdraw your consent at any time through the cookie preferences or “Do Not Sell My Personal Information” link on our website. Any tracking activated prior to consent is disabled until consent is granted. We regularly audit all tracking technologies for compliance and necessity.

What cookies do we use?

Necessary/Essential Cookies: Cookies that are essential for the operation of our Service.

Preference Cookies: Cookies that store your preferences to improve your user experience.

Performance and Tracking Cookies: Third-party cookies used for advertising and analytics (Meta, Google Analytics, etc.). These cookies track user behavior across websites and may be used for targeted advertising.

Instructions for managing cookies or opting out are available via the “Do Not Sell My Personal Information” link and cookie preference settings on our Service.

2. Multi-State Privacy Law Compliance

This policy reflects our commitment to comply with applicable privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (CDPA), the Colorado Privacy Act, and the Florida Consumer Privacy Act (FCPA). We respect your rights under these laws, including but not limited to:

The right to know about data collection and usage

The right to access, correct, delete, or transfer your data

The right to opt out of the sale or sharing of personal information

The right to not be discriminated against for exercising privacy rights

To exercise these rights, please use the contact information or the “Do Not Sell My Personal Information” section on our website.

3. Categories of Personal Information Collected

Over the past 12 months, we have collected the following categories of personal information:

Identifiers: Name, email address, phone number (including for SMS communications), cookie IDs, IP addresses, device IDs

Commercial information: Services purchased, purchase history, business records

Internet or other electronic network activity information: Browsing history, search history, interaction with ads

Geolocation data: Approximate location

Inferences: User preferences, interests, and behavior based on collected data

Sensitive personal information: If applicable, any special categories of data under law (e.g., financial information)

We may share this data with third parties, including advertisers (Meta, Google, Bing) for targeted advertising, and analytics vendors (Google Analytics, Tag Manager). Phone numbers collected for SMS communications are not sold or shared with third parties for advertising purposes.

4. Sale/Sharing of Personal Information

We may “sell” or “share” (as defined under the CPRA) identifiers and device/browser data with third-party advertising platforms (Meta, Google, Bing) for the purpose of cross‑context behavioral advertising. Phone numbers collected for SMS communications are not sold or shared with third parties.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

To opt out of the sale or sharing of your personal information, use the “Do Not Sell or Share My Personal Information” link, or contact us directly. We also honor Global Privacy Control (GPC) signals, which allow users to opt‑out of sale/sharing by default.

5. SMS Text Messaging Program

By providing your phone number and consenting to receive text messages, you agree to receive marketing and/or non-marketing SMS messages from us at the phone number provided.

Consent to receive marketing or non-marketing messages is not a condition of purchase
You can choose to opt into marketing messages, non-marketing messages, both, or neither
Message frequency may vary
Message and data rates may apply
Carriers are not liable for delayed or undelivered messages
Text HELP for assistance or call 888-981-1555
Text STOP to opt out at any time

We collect and use your phone number solely for the purpose of sending you SMS messages you have consented to receive. Your phone number will not be sold or shared with third parties for their marketing purposes.

For questions about our SMS program, contact us at info@wildernessshores.com or (863) 899-5147

6. Automated Decision-Making and Profiling

We use automated decision-making, including profiling, to optimize advertising campaigns. This involves analyzing user behavior to deliver more relevant ads. If you wish to opt out of automated decision-making or profiling, you can do so by contacting us.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including for advertising, analytics, SMS communications, and legal compliance. After this period, we securely delete or anonymize the data.

For example:

Personal information collected for advertising purposes will be retained for up to 24 months or as necessary to comply with applicable legal obligations.

Data related to user interactions on our website, such as browsing history, will be retained for no longer than 12 months, unless you request its deletion earlier.

Phone numbers collected for SMS communications will be retained for as long as you remain subscribed to our SMS program, or as required by law.

We regularly audit our data retention practices to ensure data is not kept longer than necessary.

8. Data Rights and Access Requests

Under applicable laws, you have the right to access, correct, delete, or transfer your data, or to opt out of the sale or sharing of personal information.

To exercise these rights, please submit a request via our Data Access, Delete, and Do Not Sell My Information Request Form for California residents, or use the contact details below. For residents of other states, please contact us directly to exercise your rights.

If you are a resident of California, Virginia, Colorado, or Florida, you may exercise the following rights:

Right to Access: Request the categories of personal information we have collected about you.

Right to Delete: Request the deletion of personal information we have collected from you.

Right to Correct: Request that we correct any inaccurate personal information.

Right to Opt-Out: Request that we stop selling or sharing your personal information.

Right to Data Portability: Request a copy of your personal data in a machine-readable format.

9. Third-Party Service Providers and Vendors

We share data with third-party service providers, affiliates, and business partners solely to provide and improve the Service or for marketing purposes, with your consent where required by law. This includes, but is not limited to, the use of vendors such as Meta, Google, Bing, and Google Analytics for advertising and analytics.

All third-party vendors are required to comply with contractual data protection requirements to ensure the security and privacy of your personal data.

10. Children’s Data

Our Service is directed to individuals who are 18 years of age or older. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information promptly.

11. Data Breach Notification

In the event of a data breach that compromises your personal data, we will promptly notify affected users and relevant authorities as required by law. We maintain internal procedures to address and mitigate security incidents.

12. International Data Transfers

If your personal data is transferred internationally, we ensure that appropriate safeguards are in place to protect your privacy rights, as required by applicable laws, including the Standard Contractual Clauses (SCCs) under GDPR for international data transfers.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice by posting the updated policy and, where required by law, provide additional notice prior to the change. The “Last updated” date at the top indicates the date of the most recent version.

14. Contact Us

For any questions about this Privacy Policy or to exercise your privacy rights, contact us at:

Data Rights Request Form: Data Access, Delete, and Do Not Sell My Information Request Form for California Residents

15. Security Measures

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes the use of encryption, secure servers, and restricted access to sensitive data.

We regularly audit and test our security measures to ensure the highest level of protection for your data.